Communication
Communication is only possible when we all know the code. Each culture has its own code and the key to good cross-cultural communication is being able to recognise the code of the other culture and also of our own.
Culture and Communication
The message sent and the message received are rarely the same thing despite the clarity of the words. Verbal and non verbal language, vocabulary, perception, relationships - all affect how we send and receive the message. How does our Western culture do this? By examining our own communication process we open up the possibility for understanding how others might do it differently.