Becoming aware of your own culture will help in dealing with another culture. How does your culture 'do' business? How will this affect your cross-cultural contact with the people you will be doing business with? While each culture is different and some specific information on customs and interaction can be helpful, it is the deeper unseen differences that often cause the most serious misunderstandings. Preparation includes learning how to handle misunderstandings, how to communicate more clearly and adapting English in order to create a more open relationship with those from another culture.